Spatial Design & Visual Merchandising
Studio Iwakami
At Studio Iwakami we offer spatial and tool design, as well as physical and digital VM consulting and coaching.Whether it's contemporary street style or experimental haute couture, I bring my extensive knowledge of global fashion and art to showcase my unique Japanese design perspective.
services
Design and Production Management
Concept creation and execution for retail spaces and displays that captivate and engage.Aligning design with your brand’s identity to create immersive and memorable environments. Collaborate with leading suppliers and craftsman in Europe and Japan.
Showroom, Popup Store, Point of Sales Tools and Props, WindowVisual Merchandising strategy
Enhancing product presentation to drive customer engagement and boost sales.
Consulting, Coaching, WorkshopSound Design and Playlist
Creating immersive auditory experiences that complement your brand’s visual identity.
Tailored soundscapes and playlist to enhance retail environments and events.
about
Mayu IwakamiEntrepreneur | Spatial Design & Visual Merchandising ExpertMayu Iwakami is a seasoned professional with extensive experience in spatial design and visual merchandising, having collaborated with some of the most prestigious luxury brands across Europe and Japan. Through her consultancy, Studio Iwakami, she specializes in crafting cohesive retail environments that enhance brand storytelling and customer engagement.With a career spanning over two decades, Mayu has held leadership roles at renowned fashion houses, including Lanvin, Bottega Veneta, Chanel, and Comme des Garçons, where she developed and executed global visual merchandising strategies. Her expertise lies in bridging creative vision with operational precision, seamlessly managing projects from concept development to implementation.
Mayu’s unique perspective combines her experience working at both the headquarters and regional levels, enabling her to deliver tailored solutions that align with brand identity while resonating with local markets. She is also a skilled trainer, empowering teams with the knowledge and tools to maintain visual excellence.Key Expertise:
• Concept development and design for retail spaces, windows, and pop-ups.
• Global VM strategy creation and execution.
• Fixture design and production management for EU and Japan markets.
• Training and coaching for VM teams to ensure brand consistency.
• Collaborative project management with cross-functional teams.Mayu holds a BA in Fine Art from Tokyo Zokei University and is currently based in Paris, operating as an Entrepreneur individuel under France’s Profession libérale status.